DETAILS

Forsaking the traditional squares in favour of triangles, Burberry sunglasses are showcased in a pyramidal form that creates the illusion of height to balance the drastic difference in size between the eyewear and the 4m-tall display windows. In the day, the gold triangles firmly frames the eyewear as the centre of attraction. The focus becomes stronger at night with the backlight forming more triangles.

Client
Burberry

LOCATION
Haitang Bay, Sanya, China

DATE
June 2015